Welcome to Heartlands Quality Labrador Retrievers, where Quality matters most.
We specialize in breeding some of the finest labrador retrievers in the world. Our goal is to not only produce healthy, well sounded puppies for shows, work force or therapy dogs but for also families across the United States.
Labrador Retrievers are Americas top purebred dog in popularity ratings. Their wonderful temperments, good looks and eagerness to please are just some of the reasons people love the labrador retriever!
Since the late 1700 hundreds when the Labrador Retriever ( then know as the Lesser Newfoundland) was introduced in to England by The third Earl of Malmesbury; the Labrador has steadily grown in popularity. Today the Labrador continues to be the most popular breed in the US according to AKC registration statistics.
There have been countless Labradors breeders over the years; unfortunately however, not all breeders breed to enhance or maintain breed standard as defined by the AKC. This has led to wide variation in looks. It is commonly agreed however that there is an “American” type and an “English” type. The AKC however has only one standard.
Heartland Quality Labrador breeds only the “English”. The “English Labrador” can be recognized by its square blocky head, deep chest and shorter legs
Here at Heartland Quality Labradors we breed our dogs to a strict, self imposed, quality matrix that ensures consistent quality. Quality as defined in the dictionary is: “A Measure of excellence or state of being free from defects, deficiencies, and significant variations”. These are the words we live by.
We have never claimed to have the very best dogs. We do however claim that our dogs are excellent examples of the breed in confirmation, character, disposition and health.
A detailed description of breed standard can be seen at